🔹 Role: Concept, Logo Design, Lettering, Animation
🔹 Tools: Adobe After Effects, Illustrator
🔹 Typography: Sacramento – Designed by Astigmatic
🔹 Tools: Adobe After Effects, Illustrator
🔹 Typography: Sacramento – Designed by Astigmatic
Concept & Idea
"Endless Music" is a logo animation that embodies the infinite nature of music through a continuous wire design. The concept revolves around fluidity, rhythm, and connection—just like music itself. The wire symbolizes sound waves and musical energy, seamlessly forming the custom lettering Endless, reinforcing the idea of continuity and flow.
Animation Process
The animation starts with a single wire appearing gradually, mimicking the organic motion of a musical waveform. As it progresses, the wire intricately shapes the word Endless, creating a dynamic and engaging motion. The sequence concludes with all elements seamlessly connecting, forming a hypnotic loop that visually amplifies the infinite essence of music. This project blends motion design with typography, creating a minimal yet captivating visual identity that resonates with the idea of endless creativity.
Typography & Licensing
The font Sacramento by Astigmatic was used to complement the fluidity of the design. It is licensed under the SIL Open Font License, Version 1.1, ensuring accessibility and creative freedom.